Comrad
Andrew Ferenci was an overworked entrepreneur, spending most of his days at his desk, on his feet around town, or on cross-country flights. He learned about compression therapy as a science-backed solution to alleviate fatigue and muscle pain, but was disappointed by ugly and uncomfortable products relegated to the pharmacy aisle. After testing 145 prototypes over 2 years, he developed the Companion sock, and Comrad was created as a modern update to the traditional compression therapy category.
Following D2C launch and organic momentum in niche consumer segments, Andrew retained us to help him and his marketing team think through brand strategy, i.e. —
how can we develop a brand identity to scale our addressable market for compression therapy?
The answer: wearable wellness that works. By positioning Comrad as a first-to-market apparel brand for self-care, we crafted an engaging manifesto and marketing call-to-action around our mission to empower human potential, from the ground up. Evoking the brand’s roots, Comrad is here to restlessly support you — to do more and go further in style and comfort.
Creative Direction by Luka Wilson and Photography by Jason Fantl
“Masterful […] brand marketing and strategy. I brought on Sofia to lead the initial direction of our company’s rebrand while tasking her to generate actionable messaging, campaigns, and templates for our new vision. She’s extraordinarily organized, accountable, and beaming with exceptional ideas and concepts that she quickly can bring to life and share with our whole team. A pleasure to work with.”
