Robyn

Allison Kasirer was living (and thriving!) with her husband in New York when they decided to start building a family together. Excitement, however, gave way to fear and anxiety when Alli struggled to conceive. Fortunately, her personal narrative ends happily (she’s a mom to three boys — twins via IVF, and one naturally) and this experience became the genesis for a larger vision, the foundation of Robyn:

could we create a platform to educate and empower all aspiring, expecting, and new parents?

Allison enlisted our digital marketing expertise to scale her vision and create a first-of-its-kind marketplace — a community for parents to connect, knowledge-share, and engage with experts. Through identifying key engagement channels for early adopters and brand advocates, we expanded Robyn’s reach, thoughtfully tested content strategies and acquisition messages, engaged influencers and passionate brand storytellers, and developed Robyn’s user experience, reflecting all paths to parenthood, and all phases — from trying to conceive to postpartum.

Then COVID-19 created an unprecedented health crisis — with birthing classes, IVF treatments, and maternal wellness services canceled to align with shelter-at-home policies, pregnant women, new mothers, and women struggling with fertility issues found themselves uniquely vulnerable and isolated. Pivoting to the challenge, we collaborated to launch virtual education courses, live social content and consultations with our expert wellness providers, and co-marketing partnerships with brands like Natalist, AllBodies, Thinx, and Stix to amplify our impact.

You’ve got this and we’ve got you -

committed to Robyn’s vision of maternal wellness for all, the team has secured venture funding and continues to ramp growth efforts, with strong momentum as a leader in the space.