Brightland
Brightland was created with a commitment to elevating the everyday through consciously crafted, pure and sustainably sourced extra-virgin olive oil. With accolades from Vogue, an in-depth feature in The New York Times, and strong earned growth via tastemakers and early adoption by wellness and lifestyle influencers — a testament to the quality of the product and brand vision — founder and CEO Aishwarya Iyer approached us with a specific remit in mind:
how do we build the next phase of growth for Brightland?
Over the course of a 6-month collaboration, we worked in tandem with Aishwarya and the Brightland team — identifying the most impactful and resonant brand and marketing efforts to achieve strategic KPIs for the business, and bringing each to life in a lean, investment-friendly way.
From developing weekly insights to empower real-time channel and site UX and CRO opportunities, to implementing thoughtful email flows and crafting best-in-category paid acquisition campaign narratives and creative, we sought to:
deeply understand Brightland’s future
build into lanes of growth that align with this long-term vision
During our collaboration, we achieved significant revenue builds, launched incremental marketing channels like Google Shopping (with strong ROAS performance!), branded, positioned, and launched Brightland's inaugural referral program and collaborated across content + community strategy.
“Sofia is like a Swiss Army knife; she’s incredibly sharp, has a multitude of talents in her arsenal, and is able to devise strategy in a thoughtful, holistic way. She has incredible vision, depth of knowledge, creativity, and work ethic. An incredible asset to any team.”
